Since 2011, the European Commission is working on future policies that will build a Single Market for green products.
Indeed, the European consumers are more and more aware of, and sensitive to the environmental impacts of their choices and behaviors, but are unable to neither trust producer’s claim nor make any relevant choice by looking at numerous environmental label – more than 400 environmental labels have been recorded worldwide, only some of them (not all!) being based on ISO standards.
In parallel, more and more companies in various sectors create value (or save money!) by (re)designing their products in order to minimize their life cycle impacts (eco-design), or innovating with new material made of waste or unused or misused co-product (circular economy).